Swedish Toys”R”Us Christmas Catalog Challenges Gender Stereotypes

November 30, 2012 — 1 Comment nerf

Christmastime is (almost) here — and with it, Christmas catalogs. This year, a Swedish toy catalog is making headlines for using photographs that challenge traditional gender roles (in contrast to some images used by U.S. retailers).

The catalog in question was created by TOP-TOY, which runs nearly 50 Toys”R”Us retail stores in Northern Europe. It shows “gender neutral” photos, including images of a girl shooting a Nerf gun and a boy playing with a baby doll — as well as pictures of boys and girls using a play kitchen, a mock changing table and a pink Barbie Dreamhouse.

Read More:  Swedish Online Magazine

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